What Drives Customer Loyalty in Islamic Banking? An Evidence from Pakistan

This study investigates the role of customer intimacy, commitment, and trust in increasing their loyalty mediating across nexus. A total 500 questionnaires were disseminated but 404 these included for analysis (approx. 81% response rate). The hypotheses tested through structural equation modeling technique using smart PLS. results indicate that has a significant nexus with loyalty. Both commitment intimacy have mediation reveals act as important variables research outcome supports notion level increases would tend to increase well. further reveal customers are devoted towards persistent continuing association Islamic banks. Commitment, trust, prove be foundation factors building strengthening It emerges, terms hierarchy, needs evolved at initial consistently followed by customers'